1. Set the Role Clearly

Start by telling the model who it is—this aligns the tone and expertise.

You are a digital transformation consultant for SMEs...

2. Be Specific with Instructions

Avoid vague prompts like "Write an email."

Instead, try:

Write a 3-line follow-up email for a lead who attended our AI workshop but didn’t respond to our audit offer.

3. Use the “Format First” Rule

Tell the model how to respond before what to respond with.

Respond in bullet points. Keep it under 100 words. Use a friendly tone.

4. Chain Your Prompts (Chain-of-Thought Prompting)

Ask the model to think step-by-step:

Explain your reasoning step-by-step before giving the final answer.

5. Provide Examples (Few-Shot Prompting)

Give 1–2 examples of what you expect:

Here are 2 captions we loved:
1. “Automate your invoices, not your emotions.”
2. “Zap your admin work away.”
Now write 2 more in a similar style.

6. Refine Through Iteration (Prompt Chaining)

Break complex prompts into stages. This improves control and accuracy:

• Step 1: Summarize
• Step 2: Reword for Instagram